Media Literacy Tool: How to Critically Look at Sexist Ads

–       What is the relation between the item being advertised and the woman shown?

–       What body parts of the women are shown/emphasized? Is it a full body wide shot or a shot of a specific body part?

–       What “role” is the woman made to assume?

–       Does the product or service being advertised justify the presence of the woman?

–       How would this ad be different if a man replaces the woman?

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